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Articles: Sales Automation
Ten essentials for a marketing portal.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
The marketing automation provider brings social media monitoring onto its platform.
In a tough economy, intelligent lead generation proves its importance.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
The answer involves more than just "always be closing."
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
Three factors are combining to (finally) drive interest in mobile CRM.
Five surefire ways to increase adoption among customers and contact center agents.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Sources say the software-as-a-service business intelligence vendor caved under tough economic conditions.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
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Companies: Sales Automation
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