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Articles: Sales Automation
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.
Only social media can put the customer back into CRM.
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
Salesforce.com has proven the importance of making sure its customers are successful.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Why? Because you need more ways.
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
The move into Oracle's ecosystem opens up more opportunities for growth, according to company executives.
Improving CRM through on-demand accounting.
Oracle OpenWorld '09, Day 4: The final conference keynote featuring CEO and Founder Larry Ellison pumps up the crowd with a few surprise guests and a sneak peak at Fusion Apps.
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Click-to-call increase conversions, with instant access to sales associates.
You'll need a new platform mindset and a view toward the future.
Need to make changes to your sales payout? Here's how.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
The company's flagship sales force automation product tries to bring clarity to ad hoc selling.
With incomplete information, some hazards can be deadly.
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