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In 2016, marketing automation applications have finally reached the status of breakout trend gained broad acceptance as a must-have solution.

If you need to build a business case to secure a budget from your executive board to integrate your marketing efforts with a marketing automation platform, you need to download these two business cases:

  • 10 Reasons to Consider Marketing Automation by Marketo
  • Six Reasons Why You Need Marketing Automation by Real Magnet

Marketing automation is all about improving operational efficiencies that drive revenue and these case studies will help you create a rational proposal to join the world of marketing automation.

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