Leveraging Analytics to Optimize Customer Experiences

Sponsored By: Informatica and Cogito

By all accounts, the big story in business technology in the past few years has been the proliferation of relatively inexpensive yet comprehensive customer-focused analytics solutions.

In the following Best Practices installment, you will receive two informative Best Practices articles from these leaders in the field of analytics:

  • CLOUD ANALYTICS FOR DUMMIES The ebook to help you leverage technology for advanced customer insight from Informatica

  • BEHAVIORAL ANALYTICS: NEW INSIGHT FOR BETTER CUSTOMER CONVERSATIONS from Cogito

These analytic applications were out of reach just a few years ago, but now they’re more accessible than ever.