The Integration of Knowledge Management and CRM for Intelligent Support

Sponsored By: Verint®, RightAnswers, Transversal and eGain

If a great customer experience depends on great customer service, you better make sure you have a solid knowledge management (KM) system integrated with your CRM platform.

Quite simply, you need to make your employees and agents experts across many different product lines and service scenarios while increasing the effectiveness of your self-service options.

In this Best Practices Guide The Integration of Knowledge Management and CRM For Intelligent Support, you will receive:

• KNOWLEDGE MANAGEMENT AND CRM: TURBOCHARGING SMART CUSTOMER ENGAGEMENT  - Verint®

• 5 REASONS A GREAT CUSTOMER EXPERIENCE DEPENDS ON KNOWLEDGE – RightAnswers

• COGNITIVE KNOWLEDGE: THE NEW RAVE FOR CRM – Transversal

• KNOWLEDGE MANAGEMENT FOR OMNICHANNEL CUSTOMER SERVICE: 5 Keys to Success -  eGain

In this latest instalment of CRM magazine’s Best Practices Guide, you’ll hear from four top KM providers who offer their insights into how to use knowledge management to maximize your customer service efforts and improve your customers’ experience.