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Is Ecommerce the Fourth Leg of the CRM Stool?

CRM and ecommerce have always gone hand in hand. As far back as 1999, Dick Lee wrote in CRM magazine that ecommerce was the fourth leg in the CRM stool, with the other three being sales, marketing, and service. Recently, though, this observation seems to be gaining more traction, with Gartner also making that comment in its 2013 Vendor Guide.

Learn how to plan for this next big evolution of CRM: 

  • THE FUTURE OF COMMERCE: THE OMNI-CHANNEL IMPERATIVE from SAP
  • THE CONVERGENCE OF CRM WITH THE ECOMMERCE PLATFORM from NetSuite

Download this current installment of CRM magazine’s Best Practices Guide Now!

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