WHY MARKETING AUTOMATION IS CRITICAL to Driving Sustainable Growth

Sponsored By: SAP and SalesFUSION

In this Best Practices Guide to Marketing Automation, both SAP and SalesFUSION offer compelling cases for embracing marketing automation as a way to generate leads and convert those leads into customers.

Inside you will find:

• SAP Customers Gain the Competitive Edge Through Integrating Customer Analytics Within Multi-Channel Marketing Programs by SAP

• The Top Five Ways Integrating Marketing Automation to Your CRM Can Save a Troubled Deployment and Increase CRM Usage by SalesFUSION