Social CRM: Should Customer Service Own the Social Channel?

Sponsored By: Infor, Telligent and LiveOps

Can social CRM deliver engaging marketing messages and drive sales? Absolutely! But using social networks requires a soft sell, a permission-based approach, and should be used sparingly. By making the focus of social CRM efforts a service to the customer, marketing and sales offers will naturally follow without being intrusive.

In this section you will find three Social CRM white papers on:

• "CRM and Social Media" by Infor

• "5 Best Practices for Social Customer Service" by Telligent

• "Social Customer Service: The Pivotal Driver of the Social Enterprise" by LiveOps