CRM magazine Best Practices Series:
Why Marketing Automation? How to consistently deliver qualified leads

Sponsored By: Longwood Software, Pega, Oracle and SAP

Let's face it, every CMO is under intense pressure to deliver value in these difficult times, and re-engineering the fundamental relationship between marketing and sales is key to a more direct path to profitability.

In this special supplement to CRM magazine, you will gain valuable insights from the following leaders in the field of Marketing Automation

MARKETING GUARANTEES THE GOODS TO SALES
Service-Level Agreements between Marketing and Sales Improve Everyone's Performance
Contributed by Longwood Software

NEXT-BEST-ACTION MARKETING: A Customer-Centric Approach
Contributed by Pega

INTEGRATE MARKETING AND SALES FOR REVENUE RESULTS
Create a High-Powered, Unified Revenue Engine
Contributed by Oracle

THE NEXT GENERATION MARKETER
Contributed by SAP

Download this Guide to Marketing Automation best practices and benefit from the practical experience of leaders in the field and thousands of successful implementations.