Jeff Nicholson is vice president, CRM product marketing at Pegasystems, where he leads the company’s CRM market vision and strategy. He is a frequent presenter for industry conferences and specializes in digital marketing, customer engagement, customer journey, customer loyalty, real-time marketing, Internet of Things (IoT) and artificial intelligence (AI). Jeff has more than 20 years’ experience in the industry, previously holding marketing and product positions at Kitewheel, Pitney Bowes Software, Portrait Software, and Kronos.