Biographical Information
Debbie Qaqish is principal partner and chief strategy officer of The Pedowitz Group, Qaqish manages global client relationships and leads the firm’s thought leadership initiatives. Qaqish is the author of Rise of the Revenue Marketer
and the host of WRMR Power Talk Radio for Revenue Marketing Leaders, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. In March 2016, Kapost named Qaqish among the Top 40 Most Inspiring Women in Marketing.
Articles for Debbie Qaqish
How Revenue Marketing Can Save the CMO
27 Sep 2017
To achieve financial results, too many marketers have been using a right-brain approach (creativity) when a left-brain approach (data and analytics) is what's called for.