Biographical Information
Mary Shacklett

Mary Shacklett is a freelance writer and president of Transworld Data, a technology analytics, market research, and consulting firm. She can be reached at mshacklett@twdtransworld.com.

Articles By Mary Shacklett
Marketing and service teams know where customers came from, but do your salespeople?
Posted 08 Jan 2018 [January/February 2018 Issue]
The right sales leads can be golden, and automation is the key to finding them
Posted 31 Oct 2017 [November 2017 Issue]
Email success requires companies to challenge the marketing and sales status quo
Posted 29 Sep 2017 [October 2017 Issue]
You need to make transactions frictionless to keep customers coming back
Posted 31 Jul 2017 [August 2017 Issue]
Technology upgrades are delivering happier customers and field service workers
Posted 29 Jun 2017 [July 2017 Issue]
The debate rages on as to whether empathy can be taught
Posted 26 May 2017 [June 2017 Issue]
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