Biographical Information

Bruce Kopkin

Bruce Kopkin is the general manager of sales intelligence software company sales-i. During his 30-year career, Kopkin has held a number of executive sales and marketing positions in the technology, manufacturing, and distribution industries, including tenures at IBM, GT Software, IRIS, JDA Software, Lorentzen & Wettre, Indus International, and Honeywell.

Articles for Bruce Kopkin

4 Phrases Sales Reps Say—and Sales Leaders Should Hate to Hear

These innocuous-sounding words, uttered by countless reps, can point toward poor sales techniques and bad habits.