Authors: Maxie Schmidt-Subramanian - CRM Magazine

BodyBGTop

Biographical Information

Maxie Schmidt-Subramanian

Maxie Schmidt-Subramanian is a senior analyst at Forrester Research who serves CX professionals. Follow her on Twitter @maxieschmidt.

Articles By Maxie Schmidt-Subramanian

Effective CX Measurement Requires a CX Culture

Customer experience metrics can get in the way of delivering good experiences.

Posted 01 Dec 2017 [December 2017 Issue]

How to Make the Case for CX Investment

Good customer experience drives revenue, but your argument will need to show nuance

Posted 27 Feb 2017 [March 2017 Issue]

Popular Articles

Gartner Finds CRM Was the Largest Software Market in 2017

Whishworks Partners with Databricks on Big Data Analytics

FICO Delivers Artificial Intelligence in the Cloud

3 Ways to Put the Human Element into Customer Experience

Pint of View: Last Call

BodyBGRight

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar

RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us

© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY