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Biographical Information
Tom Cates


Tom Cates is founder, chief client officer, and chief storyteller of salesEQUITY, the only SaaS-based platform that uses a proven quantitative methodology to measure and assess, and provide virtual coaching for B2B client relationships. Cates has more than 15 years of experience leading consulting engagements focused on the client-facing elements of sales, marketing, and client service functions in a wide variety of industries. Follow him @salesEQUITY

Articles By Tom Cates
It's time to explore the human side of CRM in the B2B space. The third in a three-part series.
Posted 11 Aug 2016
It's time to explore the human side of CRM in the B2B space. The second in a three-part series.
Posted 08 Jul 2016
It's time to explore the human side of CRM in the B2B space. The first in a three-part series.
Posted 13 Jun 2016
 
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