Biographical Information
Jeffrey Rayport is a faculty member in entrepreneurial management at Harvard Business School. An author, consultant, and investor, he specializes in digital media, marketing, and technology-based services.
Articles for Jeffrey Rayport
Why Marketing Automation Means More Than Faster, Better, Cheaper
01 Mar 2015
Programmatic ads make precision marketing a reality.
The Race to Own You
01 Sep 2014
How four Web giants aim to know more about consumers than we can even imagine.