Biographical Information
Pelin Thorogood

Pelin Thorogood is the chief marketing officer of Anametrix and a specialist in new media marketing and analytics. She was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based Web analytics provider.

Articles By Pelin Thorogood
Look to digital analytics to improve buyer loyalty and customer lifetime value.
Posted 23 Nov 2012
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