Kyle Lacy is principal of marketing research and education at ExactTarget, where he leads an effort to build and distribute an ongoing research series that focuses on data collected through a combination of focus groups, experiential research, and online surveys. He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.