Biographical Information
McVey is a professor of marketing at Webster University and author of the book Value Proposition Marketing: How to Know, Get and Retain Customers. He is an international business consultant who has worked with American Century Investments, Sprint, Bank of Montreal, and PPG. Contact him at awmcvey@earthlink.net
Articles for A. William McVey
Creating True Communication With Customers
14 Apr 2003
Relationships, even eCRM relationships, are a two-way street.