Biographical Information
A. William McVey

McVey is a professor of marketing at Webster University and author of the book Value Proposition Marketing: How to Know, Get and Retain Customers. He is an international business consultant who has worked with American Century Investments, Sprint, Bank of Montreal, and PPG. Contact him at awmcvey@earthlink.net

Articles By A. William McVey
Relationships, even eCRM relationships, are a two-way street.
Posted 14 Apr 2003
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