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Eric Barkin


Articles By Eric Barkin
The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
Posted 01 Nov 2014 [November 2014 Issue]
Live chat functionality is key to personalizing U.K. resort's service.
Posted 01 Oct 2014 [October 2014 Issue]
Automatic dialer brings substantial cost cuts for the member-based buying center.
Posted 01 Sep 2013 [September 2013 Issue]
In a showrooming world, more foot traffic does not equal more business.
Posted 01 Sep 2013 [September 2013 Issue]
Companies bring an emerging science to the art of marketing.
Posted 01 Jul 2013 [July 2013 Issue]
The company bolsters its customer base with eWay's multichannel acquisition solution.
Posted 01 Jul 2013 [July 2013 Issue]
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Posted 01 Dec 2011 [December 2011 Issue]
The whole exceeds the sum of the parts
Posted 15 Apr 2011 [May 2011 Issue]
 
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