The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
Live chat functionality is key to personalizing U.K. resort's service.
Automatic dialer brings substantial cost cuts for the member-based buying center.
In a showrooming world, more foot traffic does not equal more business.
Companies bring an emerging science to the art of marketing.
The company bolsters its customer base with eWay's multichannel acquisition solution.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
The whole exceeds the sum of the parts