Biographical Information
Eric Felipe-Barkin

Articles By Eric Felipe-Barkin
The marketing company's numbers were not too good to be true.
Posted 01 Jan 2015 [January 2015 Issue]
The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
Posted 01 Nov 2014 [November 2014 Issue]
Live chat functionality is key to personalizing U.K. resort's service.
Posted 01 Oct 2014 [October 2014 Issue]
Automatic dialer brings substantial cost cuts for the member-based buying center.
Posted 01 Sep 2013 [September 2013 Issue]
In a showrooming world, more foot traffic does not equal more business.
Posted 01 Sep 2013 [September 2013 Issue]
Companies bring an emerging science to the art of marketing.
Posted 01 Jul 2013 [July 2013 Issue]
The company bolsters its customer base with eWay's multichannel acquisition solution.
Posted 01 Jul 2013 [July 2013 Issue]
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Posted 01 Dec 2011 [December 2011 Issue]
The whole exceeds the sum of the parts
Posted 15 Apr 2011 [May 2011 Issue]
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