Biographical Information
Michael Viertler
principal, McKinsey & Co.

Michael Viertler (michael_viertler@mckinsey.com), a principal in the Munich office of consultancy McKinsey & Co., is a leader in in that unit's sales and channel service line, and has extensive experience with high-tech and automotive businesses across go-to-market and strategy topics. 

Articles By Michael Viertler
Many customers don't want or need expensive face-to-face interaction.
Posted 05 May 2010
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