Biographical Information
Valerie O'Connor
managing partner, VBO Marketing Services
Valerie O'Connor (valinsj@aol.com) is managing partner of VBO Marketing Services. She can be reached at 1-770-543-9272.
Articles for Valerie O'Connor
Retail Banking’s New Approach, Part 2
15 Jul 2009
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.