Lisa Cramer is president and cofounder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. In 2009, Cramer was recognized as one of the five "Most Influential People" in sales lead management. For more information on lead management or best practices, call 1-800-680-6292 or email Cramer at lcramer@leadlife.com.