Biographical Information
Stephan Dietrich
president, Neolane
Stephan Dietrich is president of Neolane (www.neolane.com), the enterprise marketing software provider. Dietrich is responsible for driving Neolane's corporate vision, worldwide marketing strategy, product management, and international business development. Email him at stephan.dietrich@neolane.com.
Articles for Stephan Dietrich
Multichannel and Cross-channel Marketing Are Not Interchangeable
13 Apr 2009
Getting it right is a matter of methodology, not terminology.