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Biographical Information
William Band
vice president and principal analyst, Forrester Research

William Band (wband@forrester.com) is vice president and principal analyst with Forrester Research. His research focuses on helping organizations establish and validate CRM strategies and plan for project success. For free related research from Bill, please visit www.forrester.com/CRMmarch.

Articles By William Band
Three experience trends you can't afford to ignore.
Posted 01 Sep 2012 [September 2012 Issue]
It varies from "tailored intimacy" to "customer self-service"
Posted 15 Apr 2011 [May 2011 Issue]
A leading analyst firm assesses the CRM marketplace.
Posted 11 Aug 2010 [August 2010 Issue]
The problems occur where the benefits are.
Posted 01 Mar 2009 [March 2009 Issue]
 
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