Biographical Information
William Band
vice president and principal analyst, Forrester Research
William Band (wband@forrester.com) is vice president and principal analyst with Forrester Research. His research focuses on helping organizations establish and validate CRM strategies and plan for project success. For free related research from Bill, please visit www.forrester.com/CRMmarch.
Articles for William Band
Join the Digital Disruptors
01 Sep 2012
Three experience trends you can't afford to ignore.
The Right Customer Experience Strategy
15 Apr 2011
It varies from "tailored intimacy" to "customer self-service"
Navigating the Vendor Landscape
11 Aug 2010
A leading analyst firm assesses the CRM marketplace.
Risk-Proofing Your CRM Initiative
01 Mar 2009
The problems occur where the benefits are.