Authors: J. Kent Pepper - CRM Magazine

Biographical Information

J. Kent Pepper
founder, BigCarrot.com

J. Kent Pepper is an expert in the administration of inducement prizes and the founder of the site www.bigcarrot.com, which allows users to collaborate to launch and fund prizes.

Articles By J. Kent Pepper

Get Customers Involved in R&D

Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.

Posted 22 Dec 2008

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