Biographical Information
Joe Froelich
marketing researcher, Proudfoot Consulting

Joe Froelich is a marketing researcher for Atlanta-based Proudfoot Consulting, a leading operational consulting firm that specializes in implementing change to achieve measurable and sustainable performance improvement in client companies.

Articles By Joe Froelich
A 60 percent failure rate suggests that process change requires behavior change.
Posted 01 Nov 2008 [November 2008 Issue]
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