Biographical Information

Michael Caccavale

Michael Caccavale brings over 20 years of marketing and technology experience as the CEO of Pluris. Prior to founding the company, Michael held brand management positions for Proctor & Gamble and founded Aperio, a leading marketing services firm that later merged with Kana.

Articles for Michael Caccavale

Advanced Marketing Analytics: The Next Big Thing

The marketplace is demanding a new type of analytic platform.