Authors: Larry Mosiman, worldwide product marketing manager, SAS Institute's Customer Intelligence Solutions

Biographical Information

Larry Mosiman, worldwide product marketing manager, SAS Institute's Customer Intelligence Solutions

Larry Mosiman has over 20 years experience leading marketing teamsfor high-tech companies. He is currently the worldwide productmarketing manager for SAS Institute’s Customer Intelligence Solutions.

Articles By Larry Mosiman, worldwide product marketing manager, SAS Institute's Customer Intelligence Solutions

Why Would You Not Optimize?

The case for performing marketing optimization.

Posted 12 Aug 2008

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