Biographical Information
Mark Burton
cofounder, Holden Advisors

Mark Burton is a leading pricing guru and, with Reed Holden,cofounder of Holden Advisors (www.holdenadvisors.com), a consultancythat works with B2B firms to design and implement value-driven pricingstrategies that increase profitability in highly competitive markets. He and Holden coauthored Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008). 

Articles By Mark Burton
Understand and project your value.
Posted 31 Jul 2008
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