Authors: Lareina Yee - CRM Magazine

Biographical Information

Lareina Yee
associate principal, McKinsey & Co.

In McKinsey & Co.'s High-Tech Sales and Marketing Practice,Lareina Yee (lareina_yee@mckinsey.com) is an associate principal.

Articles By Lareina Yee

Data: A Flashlight to Sales Innovation

Analyzing performance companywide can uncover ideas that work.

Posted 01 Sep 2008 [September 2008 Issue]

Innovation Can Be Scaled

Game-changing evolutionary insight may be sitting right under your nose.

Posted 01 Jun 2008 [June 2008 Issue]

Popular Articles

Customer Service Is the Only Metric That Matters

Lattice Engines Adds Functionality to salesPRISM

Using Data for a Personalized Customer Experience

SAP Furthers Push into Cloud-Based, Predictive Solutions

Improving Marketing and Sales Alignment

Other Sites from
Information Today:

Marketplace

ITIResearch.com
ITIResearch.com - A collection of market research and reports for executive management and business & IT professionals

FREE CRM magazine subscription.
Invest in your career and read CRM magazine every month.

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar

RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us

© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY