Biographical Information
Allen Bonde
senior vice president and chief marketing officer, eVergance

Allen Bonde is senior vice president and chief marketing officer at eVergance, an independent subsidiary of Kana Software that delivers strategic consulting and systems integration services. He has nearly 20 years of management, consulting and corporate R&D experience at McKinsey, Extraprise, and the Yankee Group, and is a frequent commentator on customer service best practices and market trends.

Articles By Allen Bonde
The next generation of CRM will be for the real estate broker finding a home for a newlywed couple, the architect managing projects and client referrals, or the pharmaceutical rep connecting a healthcare provider with a groundbreaking drug.
Posted 23 Nov 2016
Make sure your self-service is providing the right service.
Posted 23 Feb 2009
Two approaches to optimizing service delivery.
Posted 01 Sep 2006
The concept of having customers help themselves is actually a rather old idea--the difference today is that the channels for reaching customers, from voice response systems to kiosks and the Web, have evolved.
Posted 13 Sep 2004
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