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Biographical Information
Nicholas Poulos
managing director, Chrysalis Marketing

Nicholas Poulos is managing director of Chrysalis Marketing, and has 30 years of experience in the sales, marketing, and contact center aspects of CRM. Poulos can be reached at npoulos@mac.com or at 1-414-324-2559.

Articles By Nicholas Poulos
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
Posted 15 Jul 2009
Bankers need a change in their CRM methods.
Posted 06 Apr 2009
eLoyalty VP Nick Poulos discusses needs-based segmentation strategies for acquiring and retaining customers based on what they want and how they buy.
Posted 08 Nov 2000
eLoyalty VP Nick Poulos discusses needs-based segmentation strategies for acquiring and retaining customers based on what they want and how they buy.
Posted 08 Nov 2000
Segmenting your customers according to their needs will result in more loyal customers.
Posted 27 Sep 2000 [October 2000 Issue]
How to identify your ideal customer--and beat everyone else to the punch.
Posted 23 Aug 2000 [September 2000 Issue]
 
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