vice president, worldwide marketing, eGain Communications
Anand Subramaniam is the vice president of worldwide marketing for eGain, a provider of cloud-based solutions for knowledge-powered, omnichannel customer engagement.
Articles By Anand Subramaniam
Multichannel customer journeys can make or break your business.
Posted 13 Jun 2014
A journey-based approach for better sales and service.
Posted 25 Jan 2013
Assess—and act on—your strategic intent for optimum results.
Posted 30 May 2012
Six ways to make promises you can keep.
Posted 27 Jan 2012
Look for these traits to keep both your business and IT organizations happy
Posted 01 Apr 2011
True innovators jettison some "best" practices in favor of first practices.
Posted 13 Jan 2010
Five surefire ways to increase adoption among customers and contact center agents.
Posted 01 Jul 2009
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Posted 16 Mar 2009
Out-innovate the competition in 9 contrarian ways.
Posted 04 Sep 2008
5 best practices to help you get there.
Posted 15 May 2008
Innovations and contemporary best practices.
Posted 04 Dec 2007
Marketers should consider RSS as a means to capitalize on niche markets.
Posted 01 Dec 2005