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Erika Rasmusson


Articles By Erika Rasmusson
In the current market of integrators owning shares in vendors, companies need to be aware of the basis for some recommendations.
Posted 01 Apr 2003 [April 2003 Issue]
FedEx has been able to integrate business processes and provide customers with a single point of access for all shipping needs. To do so the company devised a three-prong approach to CRM.
Posted 02 Feb 2003 [February 2003 Issue]
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Posted 26 Dec 2002 [January 2003 Issue]
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Posted 24 Dec 2002 [January 2003 Issue]
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
Posted 13 Dec 2002 [December 2002 Issue]
 
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