Biographical Information
Articles for Lois Brown
Are Your Customers Lost in Self-Service?
23 Aug 2004
To attain intelligence-driven, profit-focused self-service, companies can follow this simple four-step plan.
The Shortcut to ROI
10 Mar 2003
Companies that follow this approach to CRM are finding they can achieve quick, measurable profit improvement: Become more customer-centric; act today; make better use of all that data collected in your CRM databases.