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The Effect of Corporate Misalignment on ROI

If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.

Posted 15 Nov 2004

 

 

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“Engagements”, the Key to Understanding the Customer Journey: What to Measure and Why
Learn how to use the event, transaction and interaction data you already have in your call center systems to gain new insights into the lifetime journey of your customers

5 Charts Every Sales Leader Should Be Looking At – Get the guide!


Social Support with Online Communities
92% of consumers trust each other—14% trust brands. An owned content hub is a must-have for serious social strategy—it’s starts with an online community. Download the whitepaper from Lithium