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Biographical Information
Sean Collins
engagement manager, McKinsey & Co.
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Sean Collins is an engagement manager at McKinsey & Co. Contact himat sean_collins@mckinsey.com.
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How to capture the real self-service opportunity.
Define and manage them in the organization so that their value is specifically differentiated.
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
Create better products and more effective marketing campaigns at lower cost.
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