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Biographical Information
Sean Collins
engagement manager, McKinsey & Co.

Sean Collins is an engagement manager at McKinsey & Co. Contact himat sean_collins@mckinsey.com.

Articles By Sean Collins
How to capture the real self-service opportunity.
Posted 01 Apr 2007 [April 2007 Issue]
Define and manage them in the organization so that their value is specifically differentiated.
Posted 01 Jul 2006 [July 2006 Issue]
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
Posted 01 May 2006 [May 2006 Issue]
Create better products and more effective marketing campaigns at lower cost.
Posted 01 Oct 2005 [October 2005 Issue]
 
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