|
Biographical Information
|
Articles By Louise Bullis Yarmoff
|
Through economic woes and political upheaval, CRM continues its march around the globe.
Partner relationship management software enhances collaboration between companies and their third-party sales partners.
The government has begun adopting customer resource management tools and techniques in an attempt to provide better online service to citizens. Unfortunately, the fragmented nature of their approach prevents this from being truly effective.
Posted 24 Oct 2001
Latin America may soon become a hotbed of activity for CRM software vendors. Here's why.
Posted 25 Sep 2001
Save time and money on travel and heighten service levels by meeting online with colleagues, customers and prospects.
Posted 24 Aug 2001
Will the use of CRM technology in the public sector help government reconnect with the people?
In Latin America, as elsewhere, consumers are getting more demanding. To satisfy them, companies are investing in CRM.
Save time and money on travel and heighten service levels by meeting online with colleagues, customers and prospects.
A survey of European CRM decision-makers shows opinions about--and progress on--CRM varies across national boundaries.
The head of Oracle's CRM division shoots for the top.
The president of The Delphi Group goes for depth, not breadth.
Partner Relationship Management is not just about vendors feeding information to channel partners over an extranet. Increasingly, the goal is to bring strategic partners, channel partners and the inside sales force together in a collaborative environment to serve the customer better.
Branding and CRM go hand in hand, say experts. Successfully executing both in the Internet age requires a careful strategy that incorporates the latest technologies and a thorough understanding of your relationship with the customer.
Companies are increasingly struggling to choose between sales, marketing, IT and service for control over customer-centric programs.
Posted 11 May 2001
A bulletin board of SFA implementations.
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
A feature of pharmaceutical sales reps' lives for over 15 years, CRM gains even more importance in today's highly competitive healthcare market.
In the sales arena, the Internet is stealing the show. So what's a direct sales force to do?
International CRM systems girdle the globe, streamlining communication with customers.
Posted 06 Dec 2000
Linux at Last
International CRM systems girdle the globe, streamlining communication with customers.
Despite technologies that span the globe, the world's still a pretty wide place.
CRM vendors, hoping to take control of training and ensure successful software implementations, are leading more end users toward virtual training solutions.
Posted 15 Sep 2000
Encirq's technology tracks consumer buying patterns for personalized marketing with invading privacy by storing the data on the consumer's own computer.
Posted 30 Aug 2000
Encirq offers a solution that tracks consumers' online buying habits without revealing personal information
As online training catches on in the CRM world, trainees are taking their seats in front of a computer to learn the basics of relationships, retention and ROI.
BSPs, which represent the new way CRM solutions will be delivered, not only offer hosted solutions, but also provide integration and consulting services.
Posted 29 Jun 2000
A look at Perfect.com's automated RFQ process and how it aims to create a perfect market on the Internet.
Posted 18 Jun 2000
First there were ASPs, now there are BSPs--moving through the alphabet with CRM.
In a perfect market, buyers' needs would be matched with sellers' offerings instantly and at no expense.
Ockham Technology's SalesRazor suite uses analytics to boost sales managers' decision-making capabilities.
Posted 03 Jun 2000
Online complaint monger Jennifer Biscoe, CEO of eComplaints.com, encourages unsatisfied customers to gripe on her site and has been overwhelmed by the groundswell of popular support for her idea.
Posted 02 Jun 2000
Vendors garner excellence awards from two CRM consultants.
MarketSoft's eOffers helps companies coordinate offers and promotions.
Partner relationship management software can help manufacturers drive down the costs of maintaining channel relationships while boosting efficiency. Analysts estimate that the market potential for PRM software will reach $1 billion by 2001.
Posted 17 Apr 2000
Ockham technologies breaks new groung with applications for sales managers only.
Customer relationship managers beware! Web site Ecomplaints.com gives disgruntled customers a place to vent and even sens complaints to the competition.
My satisfaction level was adequate-until they started measuring it.
A bulletin board of SFA implementations
Several big CRM vendors and some little players, too are coming out with Web sites where salespeople can meet and access the services they need. What's it all about?
A bulletin board of SFA implementations
Partner Relationship Management software lets you communicate with sales partners over the Internet.
Vantive Sales gives reps the tools they need to close the deal.
UpShot.com ups the ante in the ASP market.
Mapping software helps sales managers navigate the road to balanced territories.
|