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Louise Bullis Yarmoff


Articles By Louise Bullis Yarmoff
Through economic woes and political upheaval, CRM continues its march around the globe.
Posted 28 Dec 2001 [January 2002 Issue]
The government has begun adopting customer resource management tools and techniques in an attempt to provide better online service to citizens. Unfortunately, the fragmented nature of their approach prevents this from being truly effective.
Posted 24 Oct 2001
Latin America may soon become a hotbed of activity for CRM software vendors. Here's why.
Posted 25 Sep 2001
Save time and money on travel and heighten service levels by meeting online with colleagues, customers and prospects.
Posted 24 Aug 2001
Will the use of CRM technology in the public sector help government reconnect with the people?
Posted 22 Aug 2001 [September 2001 Issue]
Save time and money on travel and heighten service levels by meeting online with colleagues, customers and prospects.
Posted 19 Jun 2001 [July 2001 Issue]
Partner Relationship Management is not just about vendors feeding information to channel partners over an extranet. Increasingly, the goal is to bring strategic partners, channel partners and the inside sales force together in a collaborative environment to serve the customer better.
Posted 21 May 2001 [June 2001 Issue]
Branding and CRM go hand in hand, say experts. Successfully executing both in the Internet age requires a careful strategy that incorporates the latest technologies and a thorough understanding of your relationship with the customer.
Posted 21 May 2001 [June 2001 Issue]
Companies are increasingly struggling to choose between sales, marketing, IT and service for control over customer-centric programs.
Posted 11 May 2001
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
Posted 19 Mar 2001 [April 2001 Issue]
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
Posted 19 Mar 2001 [April 2001 Issue]
A feature of pharmaceutical sales reps' lives for over 15 years, CRM gains even more importance in today's highly competitive healthcare market.
Posted 28 Jan 2001 [February 2001 Issue]
In the sales arena, the Internet is stealing the show. So what's a direct sales force to do?
Posted 20 Dec 2000 [January 2001 Issue]
International CRM systems girdle the globe, streamlining communication with customers.
Posted 06 Dec 2000
Linux at Last
Posted 01 Nov 2000 [November 2000 Issue]
International CRM systems girdle the globe, streamlining communication with customers.
Posted 26 Oct 2000 [November 2000 Issue]
CRM vendors, hoping to take control of training and ensure successful software implementations, are leading more end users toward virtual training solutions.
Posted 15 Sep 2000
Encirq's technology tracks consumer buying patterns for personalized marketing with invading privacy by storing the data on the consumer's own computer.
Posted 30 Aug 2000
As online training catches on in the CRM world, trainees are taking their seats in front of a computer to learn the basics of relationships, retention and ROI.
Posted 20 Jul 2000 [August 2000 Issue]
BSPs, which represent the new way CRM solutions will be delivered, not only offer hosted solutions, but also provide integration and consulting services.
Posted 29 Jun 2000
A look at Perfect.com's automated RFQ process and how it aims to create a perfect market on the Internet.
Posted 18 Jun 2000
Ockham Technology's SalesRazor suite uses analytics to boost sales managers' decision-making capabilities.
Posted 03 Jun 2000
Online complaint monger Jennifer Biscoe, CEO of eComplaints.com, encourages unsatisfied customers to gripe on her site and has been overwhelmed by the groundswell of popular support for her idea.
Posted 02 Jun 2000
Partner relationship management software can help manufacturers drive down the costs of maintaining channel relationships while boosting efficiency. Analysts estimate that the market potential for PRM software will reach $1 billion by 2001.
Posted 17 Apr 2000
Partner Relationship Management software lets you communicate with sales partners over the Internet.
Posted 01 Jan 2000 [February 2000 Issue]
Vantive Sales gives reps the tools they need to close the deal.
Posted 01 Jan 2000 [January 2000 Issue]
 
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