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Biographical Information
Anupam Agarwal
associate principal, Silicon Valley office, McKinsey & Co.
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Anupam Agarwal is an associate principal in the Silicon Valley office of McKinsey & Co. He can be reached at anupam_agarwal@mckinsey.com.
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Articles By Anupam Agarwal
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Many customers don't want or need expensive face-to-face interaction.
Posted 05 May 2010
Existing CRM deployments can help with mastering the art of the deal.
Existing CRM technology assets can drive incremental growth by improving sales pipeline management.
To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
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