Election campaign managers and politicians, following the lead of businesses, are getting ever closer to the voting public by incorporating CRM tools and techniques into the campaign process.
Posted 14 Jul 2000
A review of the Web sites and strategies of presidential hopefuls Al Gore and George W. Bush.
Posted 12 Jul 2000
Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.
This year's presidential candidates use CRM on the Internet to drum up support.