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William McEwen


Articles By William McEwen
The critical marketing challenge for a brand remains one of relationship building. As with all other marketing initiatives and expenditures, ad campaigns--and ad agencies--must be held accountable for contributing to building brand relationships.
Posted 01 Nov 2002 [November 2002 Issue]
Rethinking CRM is the next step in the technology's evolution
Posted 02 May 2002
 
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