Biographical Information
Janet Kraus

Articles By Janet Kraus
More people are bringing "insperiences" into their domestic domain.
Posted 01 Jun 2006
The links between loyalty programs and referrals have a significant impact on the bottom line.
Posted 01 Oct 2005
Your customers come in different shapes and sizes--shouldn't your reward offerings too?
Posted 01 Aug 2005
Companies often offer loyalty programs that focus on hard benefits to retain customers, but hard benefits are sometimes not enough. The benefits must have a high-perceived value from the customer's perspective.
Posted 17 Feb 2003
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