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Jerry Rosa


Articles By Jerry Rosa
How GreenPoint's call center achieved a 300 percent ROI.
Posted 09 May 2002
Marketing automation presents new challenges to vendors and marketers alike.
Posted 01 May 2002 [May 2002 Issue]
How GreenPoint's call center achieved a 300 percent ROI.
Posted 01 May 2002 [May 2002 Issue]
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Posted 01 May 2002 [May 2002 Issue]
Make Some Noise
Posted 01 May 2002 [May 2002 Issue]
CRM play will be a big growth factor for the ERP vendor
Posted 01 May 2002 [May 2002 Issue]
Vendors line up in droves to partner with the software giant.
Posted 12 Apr 2002 [April 2002 Issue]
The SMB market is the next hot spot for CRM.
Posted 12 Apr 2002 [April 2002 Issue]
Many CRM services firms lag in brand recognition.
Posted 12 Apr 2002 [April 2002 Issue]
A.T. Kearney advocates thinking of customers in terms of a lifecycle, much like a product lifecycle.
Posted 12 Apr 2002 [April 2002 Issue]
It's All in the Operations
Posted 12 Apr 2002 [April 2002 Issue]
Despite some headway, implementing CRM is still a daunting task.
Posted 12 Apr 2002 [April 2002 Issue]
Posted 12 Apr 2002 [April 2002 Issue]
New CEO says the ERP company will be a strong CRM contender
Posted 07 Mar 2002
Posted 05 Mar 2002
Posted 26 Feb 2002
Posted 25 Feb 2002
Posted 22 Feb 2002
Moving Forward With Lessons Learned
Posted 21 Feb 2002 [March 2002 Issue]
Posted 21 Feb 2002 [March 2002 Issue]
A dose of technology revives one healthcare insurance firm
Posted 21 Feb 2002 [March 2002 Issue]
Faster than a speeding implementation. More powerful than a banking CEO. Able to turn around failed efforts in a single strategy meeting. It's a superhero. It's a CIO. No it's The Consultant.
Posted 21 Feb 2002 [March 2002 Issue]
Posted 19 Feb 2002
Posted 14 Feb 2002
The ITSMA presents a short list of top-tier CRM software and CRM services companies.
Posted 11 Feb 2002
CIOs will cautiously open their wallets in 2002.
Posted 05 Feb 2002 [February 2002 Issue]
Chordiant's new CEO brings in top talent to grow its U.S. sales.
Posted 05 Feb 2002 [February 2002 Issue]
ACCPAC taps VAR partners to deliver eCRM solutions.
Posted 05 Feb 2002 [February 2002 Issue]
Dendrite's new president and COO is part tsunami and part gamesman.
Posted 05 Feb 2002 [February 2002 Issue]
Compaq's Cappellas points to utility concept model as hot spot.
Posted 05 Feb 2002 [February 2002 Issue]
Posted 04 Feb 2002 [February 2002 Issue]
A twist of fate brings data just a click away.
Posted 04 Feb 2002 [February 2002 Issue]
Managing customer relationships keep Genex profitable as competitors fold.
Posted 04 Feb 2002 [February 2002 Issue]
Posted 04 Feb 2002
To succeed in the current economic climate, enterprises need to improve the way they go about reducing costs while ensuring that their operational performance still remains robust, according to executives at KPMG Consulting.
Posted 31 Jan 2002
Posted 25 Jan 2002
Posted 23 Jan 2002
Posted 18 Jan 2002
The partnership brings Cognos tool into PwC's solution.
Posted 18 Dec 2001
CRM needs to leverage the workforce for higher profits, noted one speaker.
Posted 12 Dec 2001
IT spending will rise, but don't expect the floodgates to open.
Posted 04 Dec 2001
 
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