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Biographical Information
Marc Singer
director, global marketing and sales practice, McKinsey & Co.

Marc Singer is a director at McKinsey & Co.'s global marketing and sales practice.
 

Articles By Marc Singer
Information-based marketing programs deliver real value without companies having to spend millions.
Posted 01 Feb 2007 [February 2007 Issue]
Define and manage them in the organization so that their value is specifically differentiated.
Posted 01 Jul 2006 [July 2006 Issue]
 
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