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Jennifer Rigley


Articles By Jennifer Rigley
An online marketer's dream is for every interaction with a customer or prospect to be a positive and profitable experience that can be tracked, reported on, and analyzed through sophisticated electronic-CRM (e-CRM) technology. Here's how to develop a strategy to realize that dream.
Posted 16 Dec 2002 [December 2002 Issue]
Customer interaction centers should not be complaint hot lines, but strategic customer care tools.
Posted 19 Jul 2001 [August 2001 Issue]
 
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