Biographical Information

Kristi Nelson

Articles for Kristi Nelson

Web Feature: Intel Puts Sales Management in the Driver's Seat

Intel has given its sales management team the controls with dashboard software that not only monitors sales performance, but also recommends corrective action.

To Boldly Go Where None Have Gone Before

Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.

FrontRange Sees Big Bucks in Small Business

Front-office solutions provider FrontRange sees the small business market as an untapped resource.

Marketing Award: TowerRecords.com

A music giant's e-marketing efforts tower with Annuncio Live.

Tax Relief

H&R Block uses CRM to overhaul its business processes.

Top 10 Tips for Marketing Automation

Its potential is huge, but marketing automation also creates new organizational challenges. Here are some strategies for ensuring your project's success.

CRM Analysts Jump Ship

The CRM industry shakeout has reached some of the market's most respected analysts.

Top 10 Marketing Automation Tips

Its potential is huge, but marketing automation also creates new organizational challenges. Here are some strategies for ensuring your project's success.

EMPICS Gets the Picture

GoldMine Software helps develop sales at the sports photo agency.

Mesa Energy Builds a Better Field Service Solution

When Tracy Singh, president of Mesa Energy, couldn't find the right field service solution for his HVAC service company, he cofounded a software startup to build his own.

Banking Buys into CRM

CRM is helping the financial services industry shift their orientation from the product to the customer.

Valuing Customers

To maintain customer loyalty in an impersonal age, banks are turning to CRM technology

Success Centers Work for Johnson Controls

Needing to upgrade a 15-year-old customer support infrastructure to eliminate redundant databases and integrate customer information across the enterprise, Johnson Controls installed Astea's ServiceAlliance to integrate and automate every aspect of the customer service life cycle.

Rx for Success

SFA software gives the world's largest insulin maker a competitive shot in the arm.