Articles By Merrill Douglas
Siebel's veteran of both engineering and marketing discusses the need for adaptability in service businesses.
Posted 02 Nov 2001
Sales force automation solutions may provide concrete results, but their performance thus far has tended to disappoint users. To get around this, some companies argue for integrating them into a total CRM solution.
Posted 12 Oct 2001
In 1999, Eastman Chemical Co. of Kingsport, Tenn., added a secure e-commerce site where customers can place orders, make changes and track orders 24 hours a day. But in preparing to launch, Eastman made a critical evaluation of the public area and its conclusions weren't positive.
Posted 06 Jul 2001
A case study of how Osram Sylvania employed TeaLeaf's Technology's TeaCommerce Suite to understand how well its e-business site is performing.
Posted 28 Mar 2001
This story explains how GE Energy Management Systems plans to integrate iMedeon's Web-based suite of mobile workforce applications into its workflow processes.
Posted 20 Feb 2001