Get CRM Media in your inbox -
Sign up for free
toggle menu
Home
Subscribe
CRM
Magazine
CRM eWeekly (e-Newsletter)
News
CRM Featured Articles
CRM Across the Wire
In Depth
Features
ViewPoints
Case Studies
Columns
Insight
Blog
Customer Service
Marketing
Sales
More Topics
Analytics
Big Data CRM
Channel Management
Cloud-based CRM
Enterprise CRM
Integration
Mobile
SMB/Mid-market CRM
Social CRM
Topics
Industries
White Papers
Best Practices Series
Reports & Research
Resources
CRM Buyer's Guide & Directory
Current Issue
Previous Issues
Market Awards
Service Awards
Jobs
Webinars
Events
CX Connect 2023
CRM Evolution Conference
Smart Customer Service Conference
SpeechTek
Digital Experience Conference
About
What Is CRM?
About Us
Contact US
How to Advertise
Getting Covered
Editorial Calendar
Reprints
Biographical Information
Alan Horton Bentley
Articles for Alan Horton Bentley
Centralized Customer Data
01 Feb 2007
It's the key to improving CRM effectiveness.