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Federico Cesconi, head of analytical CRM at Cablecom; as told to Colin Beasty


Articles By Federico Cesconi, head of analytical CRM at Cablecom; as told to Colin Beasty
A Swiss telecom provider uses customer analytics to gain foresight into its customers and keep retention rates high.
Posted 01 Jun 2006 [June 2006 Issue]
 
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